final-CoC-book-mockup-900x856.png

Connecting on Climate: A Guide to Effective Climate Change Communication leads to a better understanding of American responses to climate change and explains how anyone, from religious leaders, to health care professionals, businesspeople, community leaders, journalists, scientists, educators, policymakers, and other interested parties, can better communicate with and engage the American public on the issue.

The guide, which includes research from a range of social science fields including psychology, anthropology, communications, and behavioral economics, is designed to be useful for experienced and novice communicators alike. Included in the guide are strategies to boost engagement, common mistakes to avoid, and best practices that organizations have used to meaningfully engage individuals and groups on climate change. 

The guide is a joint project between the Center for Research on Environmental Decisions (CRED) at the Earth Institute, Columbia University and ecoAmerica, and is designed as a follow up to CRED’s 2009 guide, The Psychology of Climate Communication: A Guide for Scientists, Journalists, Educators, Political Aides, and the Interested Public.

 

 

TEST LINK

Tweet: Check out this new climate communication guide from @ColumbiaCRED and @ecoAmerica: http://ctt.ec/jmofV+ #connectingonclimate
Tweet: Check out this new climate communication guide from @ColumbiaCRED and @ecoAmerica: http://ctt.ec/jmofV+ #connectingonclimate

FEATURING THE 10 PRINCIPLES OF CLIMATE CHANGE COMMUNICATION

  1. Put yourself in your audience’s shoesasdflkasdflk 
  2. lkjasdflkjasdfdasfasdfsdaadfsdsfasd

  3. asdfasdflkjasdflkjasdflkjadsflaksjdflkj

  4.  
  5. Channel the power of groups
  6. Emphasize solutions and benefits
  7. Bring climate impacts close to home
  8. Connect climate change to issues that matter to your audience
  9. Use images and stories to make climate change real
  10. Make climate science meaningful
  11. Acknowledge uncertainty, but show what you know
  12. Approach skepticism carefully
  13. Make behavior change easy

new guide

Tweet: Check out this new climate communication guide from @ColumbiaCRED and @ecoAmerica: http://ctt.ec/jmofV+ #connectingonclimate

TELL US ABOUT YOURSELF

Please tell us a little bit about yourself so we can better understand how the guide is being used. Your information will not be shared with any outside parties.

Name *
Name
Please send me more information about:
How did you hear about the guide? Check all that apply.
How do you plan to use this guide? Check all that apply.
 

This guide was made possible with the generous support of National Science Foundation SES-0951516 (awarded to the Center for Research on Environmental Decisions), and funding from the MacArthur Foundation, and the Linden Trust for Conservation provided to ecoAmerica.